Joseph Braue on LinkedIn: How to Develop Demand-Generation-Ready Content | INFUSE (2024)

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What can we in the business world learn from the best offensive minds in the NFL? Check out this great article in the Athletic.https://lnkd.in/eNw2Y92iThey focus on probalities that the defenses will do X and Y, and design game plans accordingly. And while the best coaches have always focused on opponents “tendencies” these guys and taken the concept much deeper, and then need to drill it into the team and get their heads in the right place to use it on game day.As business leaders are we sensitive to customer probabilities (ie, not focusing on where the 80 percent of our business coming from existing customers but spending most of our time on prospects.Are we training our teams to be probability based?In our daily business routine, are we focusing our precious time on the probabilities where it will lead to the biggest payoff? Or just reacting to whatever is thrown at us?Are we the 49ers of using probabilities for success? Or are we the Jets?

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As a manager who has had to lay off employees multiple times and fire a few, this video recorded by an employee in real time is a cringeworthy, epic fail of HR practice.Many errors here, most notably: the the company exec firing her was not her boss and couldn’t explain why she was being fired.A shocking lack of respect and humanity.I hope you can get past the WSJ paywall to see rare filming of what happens all too often in everyday business. They will be using this in b-school courses for years to come and it should be part of every new HR hire’s onboarding materials about what not to do.

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Here are two things I'm trying out to clear up my calendar so I can focus on executing the things I'm paid to do (vs. doing it at night and over the weekends). First, I now work for a company where I don't have any standing weekly/biweekly meetings. The concept: if we have a problem, let's schedule a quick call about it. I can't tell you how liberating it is to see multiple days of my week where I can timeblock calendar segments to get stuff done.Second, if you do need to meet, sounds like a good idea to try this 15-minute meeting deal and see if it works (check out WSJ article below). Just need to keep the invite list focused, have a brief agenda, and attach supporting materials to the invite. So we'll see how this works out.

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I am happy to announce that I joined INFUSEmedia today, heading up Content Services. In this role, I get the privilege to play a pivotal role in expanding INFUSE’s content services portfolio to help some of the most trusted B2B brands build the right performance demand strategies and programs that deliver on their success metrics.Looking forward to partnering withAlexander Kesler, Andrew Sambrook, Dan Freeman, David Verwey, Larysa Zakirova, 🌎 Victoria Frederika Albert, Mukesh Rajpurohit and the entire global team!

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I’d like to thank all of my colleagues at ALM Global for being part of an amazing ride for the past four years. Yesterday was my last day and I will be taking the next step on my career journey in a week. So stay tuned.In the meantime, I’ll be taking some advice from the HBR article below to rest up and and recharge on a vacation to the Georgia shore. Some great points here about how leaders and their teams need to get some quality away time.

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I’m looking for two marketing pros to join my team here at ALM:The Director, B2B Marketing will lead marketing operations and focus on working with sales to make our new Pardot/Salesforce marketing automation effort a success.The Senior Program Manager will manage some of our most innovative and powerful custom programs for our most important customers.More info about the positions is below. Director, B2B Marketing:https://lnkd.in/eJvCtkJQSenior Program Manager:https://lnkd.in/eFQDC4nz#b2bmarketing #contentmarketing

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Another trade show booth innovation: using a hologram to drive attention and thought leadership. Check out this video “social short” from Colliers’ Anjee Solanki and her hologram double, shot by our ALM GlobeSt. video team at the huge ICSC commercial real estate show in Vegas this week.

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If you're trying to attract attention to your B2B trade show booth, you may want to try bringing wildlife to the event. Here's Horton the Great Horned Owl having a good time at the BenefitsPRO Expo booth of Mutual of Omaha. Children of the 70s and 80s will remember zoologist Marlin Perkins and Jim Fowler, his longtime assistant on the long-running Mutual of Omaha's Wild Kingdom TV show. Since then live animals have been a staple of Mutual of Omaha's trade show activites, says Kylie Nelson, MBA, marketing manager at the show. Surprisingly the wildlife that attracts the most interest at shows are sloths, she says. #BenefitsPRO Expo 2023 #tradeshowmarketing

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