Homes are selling below list price. That's bad for sellers, good for buyers (2024)

Homes sold below their list price at the peak of the housing season, Redfin reports, a development that could shift the real estate market to the buyer’s advantage.

The typical home that sold during a four-week span in May and June went for 0.3% less than its asking price, according to the real estate brokerage Redfin.

That data point matters, housing experts say, because the market hits its annual peak in late spring and early summer. In the last few years, the average home sold at or above the list price at that time of year. This year, it did not.

“It means that the housing market is starting to move to the buyer’s favor,” said Daryl Fairweather, chief economist at Redfin.

Redfin found that fewer than one-third of homes – 32% – sold over list price in the four weeks ending June 23. That is the lowest quotient for late spring since 2020 when the pandemic hobbled the housing market.

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That’s good news for buyers. For sellers, not so much.

Homes are selling below list price. That's bad for sellers, good for buyers (1)

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Real estate today: 'Buyers have the power'

“Overall, what we’re seeing is that buyers have the power, and I’m actually seeing that everywhere,” said Ryan Sypek, a broker associate at Compass real estate in Los Angeles.

That is a change: The housing market has been brutal for potential buyers in recent months.

Both prices and mortgage rates are up. There’s a shortage of new homes. Homeowners are reluctant to sell old ones because most hold mortgages with historically low interest rates.

Earlier this year, Fairweather told USA TODAY homebuyers faced “the least affordable housing market in recent memory.”

In recent weeks, however, the market has loosened – for buyers, at least.

New listings are up 8.2% from a year ago, Redfin reports.

More homes are languishing on the market: 62% of listings in May had been on the market for at least 30 days, compared with 50% two years earlier, a worrisome sign for sellers.

“During the pandemic, I had a house that had 60 offers on it,” Sypek said. “And now, if I have a listing, I’m lucky if I’m getting four.”

Homes are selling below list price. That's bad for sellers, good for buyers (2)

Home sellers may be setting their prices too high

Sellers may be setting their asking prices too high, economists say, unaware they are walking into a buyer’s market.

“People are setting prices based on what they saw their neighbors’ homes sell for three or four months ago, and maybe that was when there were more buyers on the market,” Fairweather said.

In a normal housing market, sellers tend to set their asking price at or above the number they expect to get. It’s the same principle that shapes prices on used car lots, eBay listings and anywhere else buyers and sellers haggle over price.

Through much of the pandemic era, sellers in hot markets reaped bidding wars.

“The last couple years, it became normal for sellers to get more than the asking price,” said Danielle Hale, chief economist at Realtor.com. “But that was really an aberration, fueled by high demand and low inventory.”

Homes are selling below list price. That's bad for sellers, good for buyers (3)

'We're starting to see more affordable homes on the market'

In recent months, the inventory of homes for sale has been rising. The number of listings rose 37% from June 2023 to June 2024, according to Realtor.com, the eighth consecutive month of growth.

“We’re starting to see more affordable homes on the market,” as well, Hale said, a welcome trend for buyers.

In recent years, homebuyers watched prices and mortgage rates rise apace, driving the monthly cost of home ownership to all-time highs.

The median sale price sits at a record $397,250, nearly 5% higher than a year ago, according to Redfin. The average interest rate for a 30-year fixed mortgage stands at 7.4%, twice the rate at the start of 2022.

At current rates, the typical homebuyer faces a monthly payment of $2,785, according to Redfin.

Until recently, buyers had little leverage.

“During the pandemic, homes were selling above asking price, and in some locations, they were selling for tens of thousands of dollars above asking price,” Fairweather said.

Housing inventory is rising, giving buyers options

Now, with inventory rising and homes sitting unsold, buyers have options.

The sultry, stormy weather of recent weeks may be yet another factor in the buyer’s favor. One reason houses sell briskly in spring and early summer is good weather. Last month, however, brought unseasonable heat to much of the nation.

“I’ve heard some clients say, ‘It’s so hot outside I don’t want to see anything,’” said Joe Hunt, a Redfin manager in Phoenix speaking in the June 27 sales report.

Going forward, sellers may have to manage their expectations. They saw home prices rise by roughly two-fifths between 2020 and 2022. Prices are rising still, but some economists wonder how long the trend can last.

Homebuyers may have 'a lack of urgency'

“What I’m hearing everywhere is, there’s just a lack of urgency from buyers right now,” Sypek said. “And urgency, and that feeding frenzy, is what drives prices up.”

Sypek cautions, however, that the national real estate market is really a constellation of smaller markets, each with its own pulse.

Jess Clegg, a broker-owner at Next Nest Real Estate in Seekonk, Massachusetts, says the market remains hot in her region.

“I can tell you that I just closed on two homes,” she said. “One sold for, I believe, $38,000 over asking, and the other sold $76,000 over asking.”

Michael Maerten, chairman of the Board of Tri-County Suburban REALTORS outside Philadelphia says local sellers have reaped 102.7% of asking price in the last 30 days.

“It’s still a seller’s market here,” he said.

Of course, the asking price is an arbitrary sum: Sellers can set it as high or low as they wish. Both Clegg and Maerten advise sellers to collaborate with their real estate agents to find the right number.

“If you’re pricing your home appropriately,” Clegg said, “then you’re going to sell for over list.”

Homes are selling below list price. That's bad for sellers, good for buyers (2024)

FAQs

Are houses selling below the asking price? ›

Nearly 7% of home sellers dropped their asking price, on average, the highest level since November 2022 and up from 4.7% a year ago. The likelihood of homes selling below asking price is rising because there's more supply than demand, at least for certain types of homes in certain parts of the country.

How much lower than the asking price should you offer on a house? ›

Typically, a lowball offer is considered to be at least 20% below the asking price. If you're offering 10% below, the property should be in a good condition but may just need some cosmetic work done. The goal of offering 10% below the asking price is to use those extra funds to cover the repairs.

Can you offer 20 percent below the asking price? ›

Dropping an offer this low is justified if the home needs extensive repairs to bring it up to code or make it livable. If the property has problems like roof damage, plumbing and electrical issues or foundation problems, it may be reasonable to offer 20% below the asking price.

Is offering 10% below the asking price too low? ›

Here, home sellers tend to be more willing to negotiate, because offers are few and far between. “In a buyer's market, I would not hesitate to submit an offer that's around 10% below asking,” advises Chris Cloud of EXIT Heritage Realty in Haymarket, VA. “Most sellers will at least see that as worthy of a counteroffer.”

What is considered a lowball offer on a house? ›

By strict definition, a lowball offer is one that is significantly below market value. In practice, an offer is considered "lowball" if it is significantly below a seller's asking price. Understanding this distinction between market value and asking price is critical to your success.

Is it rude to offer below asking price? ›

A low offer may be upsetting to the sellers, but if you and your real estate agent present the offer along with an expression of your appreciation for the property, it's more likely to be accepted than a low offer accompanied by a half-complete contract or an insult about the property's condition.

What is an acceptable first offer on a house? ›

It's also acceptable to offer 20% or more below asking when the house has been priced significantly higher than what other homes in the neighborhood have sold for. If comparable homes have sold for much lower than the list price of the house you're interested in, that could work in your favor.

Who typically presents an offer to the seller? ›

A selling agent helps house-hunters find homes for sale that fit their needs. They identify properties their clients might be interested in purchasing, contact the listing agents to set up showings, present the sellers with offers from their clients and guide clients through closing once an offer is accepted.

What is an appropriate counter offer on a house? ›

The home seller may counter with a higher price than the buyer's original offer, but lower than the original asking price. If the buyer thinks the price is still high, they could counter it.

Can I offer 50k below asking price? ›

You need to pay attention to the property history. It doesn't make sense to submit lowball offer $50,000 below asking price if the property is only been on the market for two days. A whole year on the market, with price reductions? Go ahead and roll the dice.

How do you politely offer a lower price? ›

Top eight phrases to use when negotiating a lower price
  1. All I have in my budget is X.
  2. What would your cash price be?
  3. How far can you come down in price to meet me?
  4. What? or Wow.
  5. Is that the best you can do?
  6. Ill give you X if we can close the deal now.
  7. Ill agree to this price if you.
  8. Your competitor offers.
Jun 15, 2022

How much lower can you offer on a house with cash? ›

Can you offer less than market value with an all-cash offer? You can offer whatever you like, no matter how you're paying. But a seller may be more inclined to accept a lower offer if it is all-cash. On the other hand, if it's a hot listing with multiple offers, they may not accept a low offer even if it's in cash.

Do sellers ever accept first offer? ›

The short and general answer, in my experience is yes. This must exclude deliberate low-ball offers which should be ignored. The first Buyer is often the best, and it has a lot to do with why its so important to price a home correctly in the beginning.

How do you negotiate down an overpriced house? ›

To negotiate the best price when buying a house, first research comparable sales to support your offer. Submit an reasonable to offer below asking price, detailing desired repairs and terms. If rejected, re-strategize; don't counter immediately. Increase earnest money to show seriousness.

Is it rude to ask for a lower price? ›

Asking for a lower price often forms a key part of a negotiation session. Knowing how to ask for one politely allows you to also work on building a rapport with the other party that could hopefully lead to a long and mutually beneficial relationship.

Can I offer 50k less on a house? ›

You need to pay attention to the property history. It doesn't make sense to submit lowball offer $50,000 below asking price if the property is only been on the market for two days. A whole year on the market, with price reductions? Go ahead and roll the dice.

Should you always offer above asking price? ›

The asking price has very little to do with what you should offer. And you should never—never—automatically offer some amount over the asking price. Offer what the house is worth. Your real estate agent can run comps to determine what similar houses in the neighborhood recently sold for.

Can you talk down the price of a new house? ›

How much can I negotiate on a new house? In a buyer's market, it can be acceptable to offer up to 20% under a seller's asking price, assuming the home in question requires hefty repairs. Otherwise, you're better off negotiating 1% – 10% below the asking price.

Are house prices falling in California? ›

Experts suggest there may be some moderation in price growth, but it is unlikely that we will see broad declines in the California real estate market. Compared with previous cycles, 2024 shows similar trends around tight inventory and high demand.

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